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Brief

Assuring the Price is Right Online

Assuring the Price is Right Online

In a world where competitors are pricing below cost, should a traditional company match prices online or build a sustainable business model and wait out its competitors?

By Darrell Rigby, Sharad Rastogi and Julian Chu

Brief

Assuring the Price is Right Online
en

In a world where competitors are pricing below cost, should a traditional company match prices online or build a sustainable business model and wait out its competitors? The Internet is a new channel, not a whole new ballgame.

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First published in Απρίλιος 2000
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