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Five Tips for Marketing during a Crisis
Bain's CMO shares how marketing teams can communicate through the Covid-19 pandemic, while becoming more adaptable and resilient.
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In a world of uncertainty, how can marketing organizations focus their communications and come out of the coronavirus crisis stronger? From short, simple messaging to self-care, Erika Serow, chief marketing officer of Bain & Company, outlines five guiding principles that we're sharing with our clients—and following ourselves.
Coronavirus
The global Covid-19 pandemic has extracted a terrible human toll and spurred sweeping changes in the world economy. Across industries, executives have begun reassessing their strategies and repositioning their companies to thrive now and in the world beyond coronavirus.
First published in Απρίλιος 2020