Revista Portafolio
How to achieve the "perfect sale"
How to achieve the "perfect sale"
How to achieve the "perfect sale"
Retailers who view selling as an art are learning that the process must more closely resemble a science. Bain & Company partners Giovanni Arnese, Mike Booker, Louis Lim and Marcello Tripodo identify the key parts of a model that links strategic goals to concrete results more effectively.
(Full article only available in Spanish)
First published in décembre 2013