Interactive How Well Does Your Company Understand and Respond to Buyer Behavior? en Related brief Great Unmet Expectations: Tech Buyers Deserve Better from Sales and Marketing As customers arm themselves with ample knowledge, sellers and marketers must partner or perish, serving customers exactly when and how they want. Auteurs Saber Sherrard Associé, Dallas Laura Beaudin Associé, San Francisco Chris Dent Associé, Denver Contactez-nous Mots clés B2B Marketing Go-to-Market Strategy Stratégie Client et Marketing Technologie