Outmaneuvering Insurgent Brands in Asia-Pacific

Our recent analysis of 23 consumer product goods categories in 11 Asia-Pacific markets from 2018 to 2022 shows that while insurgents have made significant inroads, many incumbents have maintained or even increased their market share. In this webinar, David Zehner and Gerald Tan, partners in our Consumer Goods practice, discuss this nuanced reality and the strategies that successful incumbents are using to adapt and succeed in the evolving market.

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Resilience Amid Disruption: How Some Asia-Pacific Incumbents Are Outmaneuvering Insurgents

Analysis of 23 consumer product goods categories across 11 Asia-Pacific markets reveals a nuanced reality.

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