Laura Beaudin
파트너,
Laura
전문 분야
Laura Beaudin is a leader and active contributor to the firm's Digital, Customer Strategy & Marketing and Telecom, Media and Technology practices. She leads Bain Marketing Excellence globally.
Since joining Bain in 2000, Laura has focused on the intersection of media and marketing, helping media, entertainment and technology companies develop sales effectiveness and customer-led growth strategies, and brands define high impact marketing strategies.
Laura has deep expertise with sales force effectiveness and go-to-market strategy, revenue management, pricing, cost and change management efforts and she has worked extensively with traditional and digital media clients.
Laura is also highly committed to the social and public sectors. She is on the board of an environmental non-profit in San Francisco and is an active contributor to Bain’s multi-year partnership with KIPP Bay Area Schools. Within the office, she leads associate consulting recruiting for the Bay Area.
Laura joined Bain’s Toronto office after earning her Bachelor of Commerce degree from Queen’s University in Canada. Laura also earned her MBA from the Stanford Graduate School of Business.
Recent Insights
- “To Speed Up RAPID® Adoption, Slow Down,” Article, 2024년5월17일
- “Ready for Launch: How Gen AI Is Already Transforming Marketing,” Brief, 2023년5월23일
- “Account-Based Marketing Needs an Infusion of Tough Love,” Infographic, 2022년4월19일
- “Integrated Pipeline Management: The Nexus of True Marketing-Sales Collaboration ,” Brief, 2022년2월22일
- “Great Unmet Expectations: Tech Buyers Deserve Better from Sales and Marketing,” Brief, 2021년7월13일
In the News
- “AI Isn’t Coming for Marketers’ Jobs—Not Yet, at Least,” The Wall Street Journal, 2023년6월23일, The Wall Street Journal
- “Bain & Co. has hired ad vets from Walmart and Dentsu to build a marketing practice, and it's the latest consultancy to take on traditional ad agencies,” Insider, 2020년11월23일, Insider
- “The Dawn of Data Compliance,” DMN, 2018년11월12일, DMN
- “Professional services firms see huge potential in machine learning,” MIT Technology Review, 2018년11월2일, MIT Technology Review
- “Facebook, tech peers, face ad crunch from European rules,” S&P Global Intelligence, 2018년4월19일, S&P Global Intelligence